Can startups really make it? SAS new A321LR and Airbus gets an order

The current environment isn’t one you’d choose to launch an airline in. ZipAir did it anyway, with their first 787 from Tokyo to Seoul carrying, err…2 passengers.

There’s an argument, not without foundation, that suggests if you have the “Who Dares Wins“ mentality, and the resources and confidence to back it up, being the first out of the gate in times like these often pays dividends when things go back to normal.

Who doesn’t admire pioneering types? A business that’s ready to roll, that ubiquitous phrase beloved of recruiters that says, “you can hit the ground running from day one”, well an airline that’s ready and waiting when things are ready to go will potentially have an advantage.

But it’s all about timing, get that wrong and it will all be for nothing. Go to early and you’ll exhaust your resources before you reach that critical point of being able to self sustain.

Right now I think any airline that’s just starting up, they’re jumping the gun. It’s too soon. By the end of January, that may be just about time, but really before the end of the northern winter in March? It’s a massive risk.


The Scandinavian airline took delivery of its first leased A321LR at his week.

The A321LR and soon the XLR with their extended ranges, are being looked at as the potential saviours of a post-COVID airline world.

They have the range to reach across the Atlantic and the passenger numbers that will pretty much match the likely demand for many routes, at least in the first few years.

On top of that they represent significant operating cost reductions, no minor consideration for airlines that have almost collapsed in recent months.

With a three-class cabin layout of 157 seats (22 “SAS Business” class, 12 “SAS Plus” class and 123 “SAS Go” class seats) the airline plans to deploy the aircraft from the Nordic countries on transatlantic routes.

Airbus gets an order!

SKY Express of Athens is looking to update its fleet and ordered 4 new A320neo.

The fact that at least some airlines are looking to the future shows a small amount of optimism returning.

Airbus delivered 57 aircraft last month, including the 1,500th A330 and the 10,000 A320 family.