Amazon Services first 763F, leasing companies want MAX dropped

Amazon’s prime number…

The FAA register last week showed up a small but long expected piece of data that rather suggests Amazon is getting ready for the long road to operating Amazon Prime Air entirely under its own auspices.

The first 767-300ERF N503AZ has been registered as directly owned by Amazon Services, and three more registrations have been set aside for the company.

Not being a mathematician I didn’t notice that the numbers being allocated are in fact all Prime Numbers (a number that can only be divided by itself and 1)…how does that not surprise me coming from Amazon?

So far Amazon has subcontracted its Prime Air services on medium-long term contracts, but it has never shied away from the fact it wants to operate them itself, it just needs the experience and knowledge to do so. Previously Amazon had only operated with ATSG, Atlas Air and Sun Country.

This is the first of three aircraft that used to belong to WestJet, and it was flown to Israel for conversion to a freighter early this month. Two more are in storage in Calgary waiting for the same work.

Amazon has also been granted test permissions for home deliveries by drone, and is waiting to get type approval for the Mk27C from the FAA.

Dump MAX…if you haven’t already?

Boeing have sort of and sort of not already seemingly been trying to loose the MAX identifier from the beleaguered aircraft. Now that pressure has grown dramatically as Steven Udvar Hazy, CEO of one the largest leasing companies in the world made it plain; he wants Boeing to drop the MAX moniker.

By all accounts airlines and leasing companies have made it clear to Boeing that while they don’t see the need for a full rebranding, the dropping of the MAX is crucial to get passengers back on the aircraft. Getting people to fly is hard enough already, but the word MAX is instantly recognisable and a lot of people just don’t want to get on one.

Boeing is being urged to stop referring to the MAX, and just call it a 737-8, 9 or 10, numbers they feel the public will never really remember, or associate with the name.

For the majority of the public, I’d agree they won’t make the link. For people who know, well, I’d still never get on one unless it was the last flight out of hell and somewhere cooler beckoned.