Finnair has announced the introduction of Premium Economy, and will roll it out from mid-2020 across its long haul A350-900 fleet.
It will go hand it hand with a modification to the airlines strategy.
The concentration on new destinations in Asia will end, and the company will move to increasing frequencies from one to two flights per day. Tokyo, Hong Kong and Shanghai are the only ones served twice daily at present.
With new routes to Sapporo in Japan and Busan in South Korea about to start, these will be the last. In future the airline will aim to develop routes with its existing airport partners.
There’s been a growth of 4% per year in Finnair transit passengers through Helsinki to the Far East, and having experienced it I can understand why.
Finnair has 14 A359’s with another due before years end, and 5 more due before the end of 2022.
The airline is also deeply aware of its sustainability issues in a country very aware of global warming. Co2 reductions and neutralisation programmes are planned to accelerate with 2035 as a viable and achievable goal.