FlyBe sold, rebranding to Virgin Atlantic to begin soon

Connect has now purchased FlyBe’s website and operational assets and aircraft. Other than Flybe Group which is due to be sold off and wound up in March, it technically now doesn’t exist.

For practical purposes things will stay the same for several months, but as soon as is viable, Flybe’s website will be integrated into Virgin Atlantic’s Delta-based framework.

Uniforms, rebranding and aircraft, along with HR and supply functions will all need to be integrated or moved which takes time, but my understanding is it’s hoped to resolve all of it within two years.

It’s a complex business as Connect itself is technically a separate company, and will also have to integrate Stobart Aviation. Some functions will remain separate but it’s unlikely bookings and passenger management can, or the whole point of the branding exercise has no meaning.

It’s all now just a matter of time before we see the first Virgin Atlantic branded Dash-8 Q400’s and ERJ’s.

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