Air Transport World, regarded as the leader in aviation analytics and reporting, named Lufthansa as ATW’s 2019 Airline of the Year.
It’s the first time in 14 years US based ATW has named a European airline to the title, which is awarded more on management and innovation than brand image.
ATW use a number of categories to determine the outcome and these are some of their reasons:
- Cost control
- 142 million passengers carried across Lufthansa and its group
- All time high load factors (the percentage of seats actually filled)
- The introduction of biometric boarding and departure processes
- A global leader in genuine sustainability improvements
Other winners included the A220 series as best new aircraft, Air New Zealand for environmental & sustainability, airBaltic for brand and marketing. For once, I’m inclined to agree with ATW – most awards are pyrrhic victories, and too often there’s been something go on behind the scenes. Having been involved in them in the past, I’ve seen how it goes down and its deeply cynical.
Lufthansa’s win as Skytrax 5 star airline a couple of years ago was the ultimate in ridiculous awards; how can you possibly be awarded 5 stars for a business class seat that at the time was two years from being introduced?