Norwegian suffers major blow to long term growth

Norwegian has quietly dropped a key route that was supposed to be the start of major long term growth.

One of the major pillars of long term expansion for the company was its plan to move quickly into SE Asia and China with its long haul aircraft from Scandinavia and the U.K.

These plans have now, in effect been dropped – a major blow to the airlines development.

The only current flight, that was described as essential to testing the long term success of the routes, but was also seen as something of a shoe-in, has been set to close on January 10th.

The London Gatwick to Singapore route has been a complete disaster and failed to provide anything like the take up expected.

Norwegian has expected that Singapore was an ideal, mature market used to the low cost concept with Scoot and other airlines – but it just didn’t happen.

The airline will have to look elsewhere for the fast growth it needs, to continue sucking in cash to finance further expansion.