Pakistan International rebrands

Posted on by Jon Champs

29793139_10156035886831013_2810556934132858880_n.jpg

Pakistan International is re-branding – already a move that has stirred some controversy in Pakistan by all accounts.

The video – provided by Taha Haider Syed – gives their reasoning and rather bizarrely shows the new livery on an A380 for the concept.

Screen Shot 2018-04-06 at 13.35.56.png

Using themes of flag, national animal and perhaps making it a little Euro-bland at the same time, with a sea of white, it seems to be this years trend. Think along the lines of Gulf Air and even Qatar for where the themes are originating.

Screen Shot 2018-04-06 at 13.36.33.png

It is different, it’s certainly new, but is it truly conveying the soul of Pakistan? The trouble with changing any flag carriers image, as Lufthansa have found out recently and BA before them, can be fraught with controversy.

https://m.facebook.com/story.php?story_fbid=2027722623923419&id=114644971897870

 

When you say it’s ‘them and us’; I’m with them. The people who make the decisions you never know about? I’m with them. You want to talk to me? I’ll be standing over there. With them.