Airlines are making it clear that they don’t want to pay premium prices for the new mid-market aircraft (NMA). List prices mean nothing but there is much talk that airlines are looking at around $76 million per aircraft. That’s almost half what they pay for a 787-8.
Boeing thinks that the market is up to 4,000 aircraft over twenty years, but if it prices the aircraft wrongly, it could slash that to under 1,500 and barely break even, let alone make a profit.
That’s providing it keeps development costs under $15 billion, keeps only one engine rather than having options and squeezes its supply chain to keep costs at the minimum.
Boeing cannot afford to make a 787 mistake – the costs went out of control, hitting $32 billion and it was 5 years late.