Norwegian posts loss again but claims U.K. market demand soaring

IAG is barking into the wind with its claim about U.K. APD affecting travellers plans and curtailing business. Norwegian is proving U.K. customers just pay and fly.

Key news from Norwegian was that all of the current U.K. 787 fleet will be replaced with 56 seat premium cabins rather than 35 seat and the older aircraft will be moved to other markets.

Why? Because Norwegian’s premium cabin is 100% sold out from the U.K. on every flight.

Norwegian complained that Gatwick airport is now out of slots and that its growth there is now limited by lack of their availability. The airline claimed it could fly 4 x 787’s a day to New York but can’t get the slots to go past two.

Norwegian posted yet another loss at €49 million, blaming rising fuel costs.

The airline is also looking to start flights to China and Australia but getting rights to fly over Russia is proving difficult. The Russians nearly always demand an equal route or flight rights even if they don’t use it, and the Governments of both countries have to conduct negotiations.

Norwegian recently began flights to Buenos Aries (Argentina) from Gatwick and is about to commence domestic flights in Argentina, a hugely underserved market that has never had low cost flights.

However it’s not all been good news. The Max-8 services to Bradley in the US from Europe have already closed after six months, having failed to create sufficient business.