French Blue forced to change its name to French Bee

It’s not a joke, it’s not April 1st. JetBlue objected to French Blue’s legal name and to avoid costly court actions in the US, French Blue is changing its name to French Bee.

JetBlue said it used the word Blue first and while French Blue admitted it was inclined to contest such silliness, it just couldn’t be bothered to waste time, energy and precious resources.

I admire French Blue for ignoring such stupidity, but French Bee?