ElAl to SFO & kills off UP

ElAl has fallen into the trap of competing with a US major, in this case United, and will start flying to San Francisco using 787-9’s.

Because another airline is doing it doesn’t mean there’s enough market to double capacity on the route – all that does is harm both sides. If United thought there was enough market to run two flights a day they would already have done it. This sort of decision is typical of ElAl’s reaction to competition. It’s more about prestige than business.

Meanwhile the under-supported low cost brand UP – a sop to politicians who thought it wasn’t doing enough to compete in the LCC market, is to be discontinued, a move that surprises nobody.