Amazon to rebrand Prime Air

Amazon’s Prime Air is to be rebranded simply as Amazon Air and the company will replace the tiles on all aircraft over the coming weeks.

The fleet is already at 32 aircraft and will have 40 767-300F’s by year end – making it one of the largest mid-range cargo airlines in the world.

Atlas Air and ATI (both owned by Atlas Air Worldwide Holdings) manage the fleet and supply crews, and have an ongoing dispute with its pilots about pay and conditions, which Atlas Air look inevitably set to loose in the long term, as the growing shortage of qualified pilots makes finding replacements harder.

The dispute has yet to affect Amazon, which goes the extra mile in detaching itself from the issue, placing the onus directly on Atlas Air. It’s hasn’t stopped pilots protesting at Amazon shareholder meetings however.