WOW looks at Asia and 40% growth in 2018


Icelandic LCC WOW Air plans to grow 40% in 2018, reaching 4 million passengers by year-end.

WOW is also in the preliminary stages of setting up a local office in Asia, as it works out how to operate US-Asia services via its Reykjavik hub. 

WOW has hinted at Asian services before, and sees Finnair’s success in using its northerly latitude Helsinki base for “short cuts” over the polar ice cap to Far East destinations as an ideal growth opportunity.

It would mean bringing in more A330’s to reach deep enough into the target markets, but WOW consider to be a viable market.

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