It’s been years since Royal Jordanian made any money, if anything it’s been a constant drain on public finances with losses running into the low millions.
The profit it made in the 2016-17 financial year isn’t massive, but its a big turn around from the past and the airline feels it’s on a new, upward trajectory after years of trying to make ends meet. Jordan is in one of the worlds geopolitical hotspots, but recognizes Israel. With the Syrian civil war and Isis on its northern borders, Iraq and that countries troubles to its east and Palestine and Israel to its west, It has no end of potential problems on its doorstep, yet manages to navigate them all with considerable skill.
The airline is one of the only reliable entry and exit points into that area of the Middle East, at Jordan’s Queen Alia International Airport in Amman. It has links to Beirut, Tel Aviv, Baghdad, Irbil, and Cairo, as well as operating cargo to Heathrow and 788’s to the US and Europe’s main centres.
The airline wants to be the preferred airline of choice for anyone wanting to access the region, but has no desire to try to compete with the ME3 or its Saudi neighbours to the south.
The strategy will be to make the best of unique position, both in times of trouble and, eventually as things hopefully begin to improve in its war-torn neighbours.
Royal Jordanian operates 25 aircraft, a single A310F, 4 A319, 6 A320, 2 A321, 7 787-8, 3 ERJ-170, 2 ERJ-190 and is expecting to take delivery of a single ex-Malaysian/Turkish A332F. With a fleet age of just 7.2 years average its maintenance and costs are amongst the lowest and a great base to ensure it keeps on top of its cost base. Monarch Engineering at BHX have a contract to maintain the airlines Dreamliners.