Boeing is starting a PR campaign both in the US and Canada to to try and explain why it took Bombardier to court over the C Series sale to Delta.
Boeing despite having won its argument in the US legal system, which surprises nobody, seems to have realised it has upset Britain, the Northern Irish (and when your HQ is in Chicago that’s not a wise move), as well as just about all of Canada, and now Delta Airlines.
Britain and Northern Ireland are especially aggrieved because the CS100/300 wings are built there and support 4,500 high paid jobs in an area that’s been difficult to get investors to operate in.
Canada feels Boeing is simply over-reacting, and in fact is being – and I can only agree, selfish and deliberately trying to stifle competition.
The CS100 isn’t even in a category Boeing competes in, it supports crucial hi tech jobs in a vital industry but that’s not enough for Boeing.
Canada and Britain have made it clear that Boeing will loose out on military contracts if it determines to push ahead. The question is do they have a real choice? The answer, actually, is yes. But will Boeing care? Not really.
With the Trump administration crowing about its second hand Air Force One ‘cost savings’ Boeing has the ear of the Whitehouse, and during Canadian Prime Minister Trudeau’s visit there Wednesday you can bet the subject came up. No doubt the Whitehouse response was ‘it’s a matter for the courts and the process’ to avoid responsibility.
Delta weighed in on the argument and said it will not pay the duty of 299% that’s been suggested.
It has options. It could create a special business registered outside of the US, possibly in Mexico or even Canada. The law is very clear: US pilots are allowed to fly foreign registered aircraft on domestic routes in the US. So Boeing, if it comes to it, you’ve already lost this one.